The Yolk Marketplace
I had the great pleasure of developing the branding for the Yolk Marketplace, which aims to be a friendly small-scale affordable gourmet grocery store for a diverse and dynamic local Californian community, providing access to fresh, healthy foods. Their goal is to provide a shopping experience that is convenient, reliable, and connects visitors to their community and the world beyond.
I worked closely with the founder of the Yolk to develop the Branding to reflect these aims, and to translate them into a look that is fresh, friendly, whimsical, appealing and engaging. I chose a revival wood type typeface (slightly customized) for the main part of the logo because it has a unique quirkiness, a friendly, memorable presence, and feels both familiar yet modern — all attributes we wanted the branding to express. A strong, vibrant color palette and original illustrations were designed for this brand that is not afraid to mix up strong graphics with playful, memorable messaging.
Brand Tone and Keywords
Curated and Whimsical
Inclusive
Fresh
Cheeky and Modern
Wholehearted
Deliverables
Branding
Style Guide
Stationery Collateral
Presentation Deck
Coming Soon Landing Page
Social Media Collateral
